United We Brand
Adopting a united brands philosophy may just be what African and building nations around the world will need if they are to fulfil their goals of acquiring worldwide model recognition for some of their community manufacturers. This technique could be successfully tied – in with simultaneous nation branding endeavours of their home governments. There is […]
Monster Amazon Crocs – Why Creative Brand Names Work Best
The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum — with no context, no accompanying logo, web site or brochure copy. A group of […]
Monster Amazon Crocs – Why Creative Brand Names Work Best
The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum — with no context, no accompanying logo, web site or brochure copy. A group of […]